Create you own custom course. Learn How?

Marketing Research

Primero debes completar Marketing Basics antes de ver esta lección
Por favor, matricúlate en el curso antes de empezar la lección.

Note that in this tutorial we use the terms "marketing research" and "market research" interchangeably. Many feel there is a distinct difference, with "marketing research" covering a broader array of research efforts associated with marketing decisions while "market research" is specific to understanding nuances of a particular market. For the purpose of this tutorial we treat these as the same.

Volver a: Marketing Management